sebastienne: (notebook)
[personal profile] sebastienne
Dear ASOS,

I've recently started receiving a glossy hundred-page magazine from you every month. I assume that it's being sent to me because I occasionally purchase things from your clothes website.

If you look at my account with your website, you'll see that I've only ever bought things from the "ASOS Curve" range, in sizes 20-22. However, the magazine that you have been sending me does not feature any clothes from this range. In fact, in the 300 pages of fashion magazine that you have pushed, unsolicited, through my letterbox, the only mention of plus-size women was an eighth-page feature on Beth Ditto in the October issue.

The only conclusion I can draw is that you do not consider your "Curve" range to be a fashion range. Why else would you produce a fashion magazine which fails to mention it?

None of the ranges that you feature in your magazine sell clothes that will fit me.

So this email contains two requests:

1. Please remove me from the distribution list for this magazine - it is completely useless to me.
2. Please consider the message you are giving to all your ASOS Curve customers when you send them this magazine - that your website is happy to take their money, but that as a fashion organisation, you're ashamed of them.

Date: 2012-10-02 11:34 pm (UTC)
From: [identity profile] ayaron.livejournal.com
did you actually send this to them? Curious to know whether you ever get a reply.

Date: 2012-10-03 03:38 pm (UTC)
From: [identity profile] sebastienne.livejournal.com
Not bad, actually:

Thanks for writing to us about the magazine.

I'm sorry that you didn't enjoy it. We try and make sure there is plenty of non-shopping content each month but I understand how annoying it is to feel that the shopping pages aren't relevant to you.

Over the last few months we have been working with the Curve retail team to try and include more Curve product in the magazine. But I'm afraid this is a slow process. Where possible we have been including a button on products that come in other ranges - such as Curve and Petite. Sadly in the last issue these buttons were missed off because of a printing error. We are striving to improve in this area so your comments are very valuable to us.

I will of course ask our mailing team to remove you from the list so you no longer receive the magazine.

Date: 2012-10-03 04:09 pm (UTC)
From: [identity profile] servalan.livejournal.com
Very nicely reasoned and presented argument. I'm glad to see they sent you a reply that proves they read it.

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